If we are wildly successful in building and selling this product, would our customers be the kind of people we would like to hang out with?

If the answer is “No” that doesn’t mean you should necessarily abandon your business for another one. But it’s just a good question to think about. Where does your energy come from? From the idea of meeting a demand in the market or from the idea of serving and knowing this particular set of people who like what you do?

Source: Corbett Barr and the team over at Fizzle Training

Have you asked this question? How did it go? Do you have advice for how best to ask it? PLEASE RATE! AND WRITE A REVIEW (in the comment box below)!

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