Who will our customers become after they interact with us?

Business thinker, marketing guru, and super blogger Seth Godin asks this question in his book, The Icarus Deception. Seth is constantly reminding us that connection matters, that if we market something it does no good to think only of the sale; we need to think about the impact we have on the flesh and blood people that make up our “market.” Selling a product changes everyone involved. What kind of change do you want?

Source: The Icarus Deception by Seth Godin

Have you asked this question? How did it go? Do you have advice for how best to ask it? PLEASE RATE! AND WRITE A REVIEW (in the comment box below)!

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