Eric Ries says it best: “We have the capacity to build almost anything we can imagine. The big question of our time is not Can it be built? but Should it be built? This places us in an unusual historical moment: our future prosperity depends on the quality of our collective imaginations.”

The tech might be there. You might have the team in mind already. There may even be demand in the market. But SHOULD this thing be built? This thing instead of another thing? This social media gadget over, say, an innovation in education that could serve public school students?

Source: The Lean Startup by Eric Ries

Have you asked this question? How did it go? Do you have advice for how best to ask it? PLEASE RATE! AND WRITE A REVIEW (in the comment box below)!